Health & Wellness Copywriting
For Brands & Businesses
Good health and wellness content needs to do more than just communicate what we should or could be doing better. It needs to be clear, engaging and relevant to the people reading it, while reflecting the complexity of individual health, lives and the realities of behaviour change.
As a professional copywriter and UKIHCA Registered Health and Wellbeing Coach, I combine several years of B2B and B2C writing and communications experience with specialist knowledge of health, wellbeing and behaviour change.
Whether you need additional content support for a health and wellness brand or engaging wellbeing communications for your employees, I can help you turn health-focused information and ideas into clear, engaging content for your audience.
For Health & Wellness Brands
Whether you’re looking for additional freelance copywriting support, help with a specific project or an experienced new writer to complement your existing team, I can help you create health and wellness content that is clear, engaging and appropriate for your audience.
I can support you with:
- Website copy and landing pages
- Health-focused blog articles
- Educational and informational content
- Brand storytelling
- Messaging and tone of voice
- Editing and proofreading
My health and wellness coaching expertise brings an additional perspective to the writing process. As a UKIHCA Registered Health and Wellbeing Coach, I bring specialist knowledge of behaviour change, health and wellbeing, and the factors that can influence how people engage with health information and lifestyle change.
This helps me approach health and wellness content with a focus not only on what you want to communicate, but on how clearly and appropriately it is communicated to the audience.
For Businesses & HR Teams
Workforce health is an increasingly important issue for organisations. The UKIHCA’s 2026 workplace white paper reports an average of 9.4 sick days per employee and that 60% of organisations report stress-related absence.¹
I can help HR, People and Wellbeing teams turn health and wellbeing information into clear, accessible and engaging employee communications, including:
- Staff newsletters
- Intranet pages and articles
- Internal wellbeing communications
- Employee-facing health and wellbeing content
- Educational content
- Communications supporting wellbeing initiatives and resources
My approach is informed by my health and wellbeing coaching expertise and behaviour-change principles, helping me consider how health information is communicated without relying on simplistic or one-size-fits-all messaging. I aim to create communications that are informative, inclusive and practical, while recognising that employees have different circumstances, needs and experiences.
Why work with me?
I bring together professional writing experience and specialist health and wellbeing knowledge.
I’ve worked across B2B and B2C writing and communications in London and Amsterdam, in both agency and in-house environments, with experience spanning global brands, family-run businesses and start-ups. Writing and editing have been a core part of my work throughout my career.
Alongside my professional writing experience, I write and proofread health-focused content as a Pituitary Ambassador for The Pituitary Foundation. This includes proofreading its quarterly magazine and educational resources, as well as contributing articles for both its website and print magazine.
My Level 5 Diploma in Health and Wellness Coaching gives me specialist knowledge of health, wellbeing and behaviour change, while my professional writing background enables me to apply that knowledge through clear, audience-focused communication.
Let’s work together
If you’re looking for a copywriter with professional writing experience and specialist knowledge of health, wellbeing and behaviour change, I’d love to hear from you.
¹ UK & International Health Coaching Association (UKIHCA), Keeping Britain Working: Healthier, Happier Workplaces, 2026, pp. 5–6. Read the full report